Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts

Sunday, July 29, 2012

Bullet Train

After what seemed like forever trying to get this project off the ground, I have reached the point where things are going very quickly lately, almost at lightning speed. The proof of the book is in my hands, electronically. The marketing consultant is calling me every few days. I received a new coordinator at the publisher 2 days after providing some feedback on the performance of my last one. I requested a consultation with the design team who did the layout and they called me this weekend (which they apparently don't usually do).  They normally go by email direction only. Once I decide on the final comments, there is only the final quality assessment and then it will be put in the line to be printed! I also discovered that the unusual accent, which I could not place, of my coordinator was due to the fact that she is in the Phillipines even though the publisher is out of Indiana.

I have consulted with a good friend of mine on marketing and decided to have her company help me with my website. Thanks to Facebook we were recently re-connected after 20 years! I bought a website domain name consistent with my company name. I used GoDaddy on recommendation from others. I need to sign up for web hosting. This is all new to me and I have no idea how much space I need. I most likely need to complete the layout to determine the space.  I will most likely go with the publisher's marketing deal for press releases in 5 major cities around the country. My friend will also tap her resources, and then there is the connection with the American Red Cross to make.

I am trying to control the speed of this train and make sure we don't hit any caribou along the way to the destination. And I am trying to keep my budget in check. I am starting graduate school in the fall and need to really take some time to figure what my budget can handle and how much I can put into it right now. For tonight though, this engineer needs some sleep. 

Tuesday, March 13, 2012

Getting the Ball Rolling Again...



John is on the job, and editing has been in my possession for months now. No, for over a year! My publisher is calling again and it's time to get this book done! I am seriously shocked with myself that I have sat on this for an entire year.  O_o

Well, I had lost my way and needed to find a way to get the book illustrated.  I debated, had people suggest new artists, student artists, etc. But to me,  it didn't feel right. Destiny brought me to John and I decided to give him a chance. He has been in touch and has started on the sketches and I hope to see him soon. We set up a contract and I paid a portion to get started, I will pay a portion upon delivery of the sketches, and I will pay the final portion upon completion. He seems dedicated in everything he does, so I am hopeful it will work out.

As far as editing I have been dragging my feet. I did edit and address the editors comments months ago, but waited to send it back. I still find it is good to let things sit awhile with writing. I did get back to it today after getting yet one more message from my publisher. So, I re-reviewed and sent it in! It has one more editing cycle and then they shift me to the people who assist with the layout.

The marketing department called me last week from the publisher too which I think was quite nice. When I get closer to release they will coach me and assist in doing some things I am not, so as not to duplicate but to assist. They have big marketing packages, but since this is all out of my pocket anyway, I am going to take the best advice and leave it to faith, my friends, and any followers I may develop along the way.

I spoke with a CPA too about how to be able to take a loss before I make a profit. Again. I want the profit to go to charity and hope I can at least make back what I have put into it.

I also used a local company to help me design a logo for the book series/company.  I have sat on their suggestions lately too. So I plan to get back to that and will share that with you all once I decide on the best design. Deciding is the hardest part. For now though, I have set things back in motion with the universe.